It is increasingly a Black Friday over here tomorrow and the Centre for Retail Research has told us thsat they are forecasting online UK sales of £363 million tomorrow. In the USA the situation is covered particularly well by comScore to whom we are indebted for the majority of our figures.
Historically online desktop information has been prevalent and we’re staying with this for our basic forecast.
As mobile purchases become increasingly significant we have also done an estimate on this front.
Our forecasts owe much to comScores seasons overview on likely increases.
Elsewhere Visa reckoned that UK purchases on their cards could run at £6,000 a second tomorrow which on our calculator comes to about £518 million in a day. If they represented say a third of all purchases then a total of £1.6 billion might be spent. Allegedly one in four purchases is made online so that might amount to £400 million which is not a million miles away from the forecast we have been given.sounds too high to us! The US may reach $1.75 billion so on a per capita adjusted basis this just might be talking up to £200 million.
On any further discovery we will add to our UK stats.
